Outcompete giants by transforming your ability to execute

Jay supports client delivery and leads Happiness Squad’s SMB segment. He brings with him over 15 years of experience across management consulting, sales and high growth startups. Prior to joining Happiness Squad, Jay was a principal at Guild, a Certified B Corp in the education, skilling and career mobility space where he managed a portfolio of client relationships and helped scale the Employer Partnerships function. Before Guild, Jay was an engagement manager at McKinsey & Company where he led teams developing strategic recommendations and operational implementation plans across a range of client priorities in the food and agriculture, technology, private equity, hospitality, and NGO sectors among others. Jay has a Masters in Business Administration (MBA) and Masters in Science (MS) from the University of Michigan’s Erb Institute for Global Sustainable Enterprise along with a Bachelors of Arts (BA) in Neuroscience from Middlebury College. He lives in Evergreen, Colorado and enjoys spending as much time as possible outside with his wife, Maggie, and their two children.

Lu brings 15+ years experience across Retail and Technology as an operator and advisor at Google, Amazon, and McKinsey & Company. Prior to joining Happiness Squad, Lu was a product and revenue strategy lead at Google, driving growth and business efficiency initiatives across Google Ads and Shopping. As an engagement manager at McKinsey, Lu led cross-functional teams to drive commercial optimization encompassing growth, pricing, and go-to-market strategies, uniquely connecting commercial and operational aspects of a business. These leadership roles and experiences helped Lu uncover her passion for not only solving business puzzles, but more importantly, unlocking teammates' full potential. Lu has a Masters in Business Administration (MBA) from the University of Virginia, Darden School of Business, and a Bachelors in Economics from Central University of Finance and Economics in China. She lives in the Bay Area, California, and enjoys hiking and dryland mushing with her goofy husky.

Carolina supports leadership development and peak performance programs at Happiness Squad. She brings over 25 years of experience helping people and organizations grow through transformative change. She began her career at McKinsey & Company and went on to hold strategy and commercial leadership roles at SABMiller (now AB InBev), Pfizer, Brambles, and Cargill. In addition to her work with Happiness Squad, Carolina leads Growth Possibilities, her boutique consulting and coaching firm. Carolina holds a Master of Public Affairs in Government, Management, and International Relations from Columbia University’s School of International and Public Affairs (SIPA) and an MBA from Columbia Business School. She is also a certified ontological coach with Newfield Network. Based in Minneapolis, she lives with her twins and their dog, and enjoys walking around the lakes, camping, reading, and practicing yoga.